What is the Big Latch On Event?

The Big Latch On involves groups of breastfeeding women coming together at registered locations around the world to all “latch on” their child at a set time. All the breastfeeding women and children are latched on for one minute. They are counted by witnesses, and the numbers are added up to see if we beat previous Big Latch On record!

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Aims of the Big Latch On Event



  • Support for communities to identify and grow opportunities to provide ongoing breastfeeding support and promotion.
  • Raise awareness of breastfeeding support and knowledge available in communities.
 
  • Help communities positively support breastfeeding in public places.
  • Make breastfeeding a normal part of the day-to-day life at a local community level.


    • Increase support for women who breastfeed – women are supported by their partners, family and the breastfeeding knowledge that is embedded in their communities.
    • Communities have the resources to advocate for coordinated appropriate and accessible breastfeeding support services.

    What is the Big Latch On? 

    Groups of breastfeeding women coming together at registered locations around the world to all latch on their child at a set time. All the breastfeeding women and children are latched on for one minute at the set time and are counted by the witnesses. The numbers are added up and we see if we can beat previous Big Latch On records!

    Aims of the Big Latch On

    • Support for communities to identify and grow opportunities to provide ongoing breastfeeding support and promotion.
    • Raise awareness of breastfeeding support and knowledge available in communities.
    • Help communities positively support breastfeeding in public places.
    • Make breastfeeding a normal part of the day-to-day life at a local community level.
    • Increase support for women who breastfeed – women are supported by their partners, family and the breastfeeding knowledge that is embedded in their communities.
    • Communities have the resources to advocate for coordinated appropriate and accessible breastfeeding support services.

    Any questions about The Big Latch On please contact Abbie Loos.